Summary
Overview
The Finkaro is a leading player in the food delivery industry, connecting restaurants with customers through a technology-driven platform. It operates across multiple location within cities, handling Millions of orders while optimizing logistics, restaurant partnerships, and customer experience.
Objective
The company seeks to develop a comprehensive and advanced Business Intelligence (BI) dashboard to:
✔ Enhance operational efficiency across order fulfillment and logistics.
✔ Optimize customer experience by tracking key performance indicators (KPIs).
✔ Improve business profitability by analyzing cost structures and revenue trends.
Operational KPIs
🔹 Order Fulfillment Rate – Measuring successful deliveries vs. total orders.
🔹 Delivery Time Analysis – Tracking average delivery time, delays & route efficiency.
🔹 Driver Utilization & Efficiency – Monitoring fleet performance and idle time.
🔹 Order Cancellation & Refund Trends – Identifying reasons for cancellations.
🔹 Peak Hour Order Demand – Analyzing order trends by time and location.
🔹 Restaurant Performance Metrics – Measuring order acceptance rates, preparation time, and customer ratings.
🔹 Customer Complaints & Resolution Time – Tracking issue resolution efficiency.
Business Performance Metrics
🔹 Customer Retention & Churn Rate – Identifying repeat customers vs. dropouts.
🔹 Average Order Value (AOV) – Measuring revenue per order.
🔹 Delivery Cost Per Order – Evaluating logistics efficiency.
🔹 Profitability by Region & Restaurant – Comparing margin variations.
🔹 Marketing ROI on Promotions & Discounts – Assessing campaign effectiveness.
🔹 Commission & Revenue from Restaurants – Tracking earnings from partner vendors.
This dashboard will provide real-time analytics to enhance efficiency, reduce costs, and improve profitability in the food delivery business. By leveraging advanced KPIs, the company can drive data-backed decision-making and ensure sustainable growth. 🚀










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